J Patrick + Associates Blog

Give Your Social Media Strategy A Makeover

Posted by Glenda Gregorio on Tue, Feb 16, 2016 @ 10:45 AM

Giver Your Social Media Strategy A Makeover

We live in a world defined by rapidly developing technological advances that are influencing almost every aspect of our lives. Leveraging social media for your business can seem like a full time job, but the benefits are invaluable. Investing the time and resources into creating a social media presence will not only increase your brand awareness but also help establish increased loyalty.

Check out these 3 ways to give your social media strategy a makeover!

Reframe Your Outlook on Social Media

Social media is so much more than sharing funny photos and stories. It provides platforms for companies to interact in real time with current and potential clients. Unlike traditional promotional approaches that commanded a one sided conversation, social media allows for a two-way dialogue  between clients and companies. Social media is being used as a means of connectivity now more than ever. In 2015, The Pew Research Center reported that about 65% of all adults in the United States use social media sites, which increased from the 55% usage in 2012.

Set Goals And Make a Plan

First things first, set goals and objectives! What do you want to benefit from social media? Do you want to increase your followers? Promote a new product or service? Or do you want to increase your candidate pool?

Once you’ve set the goals for your social media campaigns, it’s important to then set a plan to measure your  success. Which metrics you look at will vary depending on the social media platform selected, but they are all equally important You can start off with the basics; reach, likes, shares and then move into the more lead related metrics, such as leads generated per offer and call-to-action click through rates.

Maximize Your Social Presence

After setting your goals and plan of action, the next step is to maximize your social presence on the selected platforms. Engaging your target audience requires conveying your company’s personality and culture through your posts on social media. Target’s Twitter account is a great example of how to engage followers with the use of bright and colorful photographs, as well as a friendly and informal dialogue. The company posts about everything from its products and specials to posts about what’s going on within the company all in a manner that expresses their brand.

It may take some time to develop an effective social media presence but the payoff will be in deeper and more connected relationships with your customer base, and a keep your company one step ahead of your competitors.

Tags: Social Media

3 Ways I Know You May Be Lying On Your Resume

Posted by Daniel Sullivan on Tue, Jan 12, 2016 @ 01:14 PM

Lying on your resumeI have spidey-senses that can tell me if someone is lying or fudging the truth on their resume. I mean if it doesn’t make sense, it doesn’t make sense and it’s probably false or fudged. It’s that simple to me.

This is by no means an exhaustive list. There are other signs, too. However, these are signs that almost 100% of the time are false….other signs are red flags and are not always indicative of a lie. I wanted to focus on the top three, in my experience:

1) Slash Titles

Unless you are a business owner where you have your title and function listed in your resume title, i.e. “President / Marketing Consultant” and you run a marketing consultancy, regular corporate HR departments do not issue formal slashed titles. In almost all cases where a slash title exists, the candidate added words to the title to make it reflect what they did (or what they think they did) and was not an HR-issued title.

2) All the percentages end in 5’s and 0’s

Even in a perfect world, percentages do not all end in 5’s and 0’s. So when I read a resume where all sales achievements end in X5% or X0% or all expense cutting efforts result in a X5% or X0% savings, I believe a candidate’s fiction writing abilities have entered the picture. Yes, I believe you are probably making it up when they all end in 5’s and 0’s. Life doesn’t work that way.

3) Ghost Consulting Roles

When you say you have been consulting, but list no companies or experiences outlining the consulting you did, I call BS. If you didn’t work, then own it and explain what you did do. Recruiters are way on to it when you say “consulting” nowadays. They want to know where, when and how.

List the truth authoritatively on your resume. Here’s how: http://resumecheatsheet.com.

Written by Lisa Rangel, Executive Resume Writer

Tags: Social Media, Resume Optimization

7 Simple LinkedIn Profile Updates To Attract Recruiters

Posted by Alysa Wishingrad on Mon, Dec 21, 2015 @ 10:30 AM

Recruiter Friendly LinkedIn Profile

A job search is as much about being visible online as it is about finding the right placement. Since  94% of recruiters use LinkedIn to vet candidates, if your online presence and professional branding is not up to par, then chances are you might be invisible to recruiters and hiring managers.  Even if you are the perfect candidate for a job, recruiters are far less likely to either find you, or consider you a viable candidate if you don’t have a strong and well-constructed LinkedIn page.

Make certain that these 7 key components of your LinkedIn profile are built in a way to help you stand out from the crowd.

1) Picture

Social media is first and foremost a visual medium - and your photo is one of the very first things a recruiter’s eye will be looking for when they land on your LinkedIn page. Your profile picture needs to be a polished, well-lit headshot that represents your personal brand and is appropriate to your industry.

How do you know what that is? 

Look over the profiles of others in your field for a good idea of how you should represent yourself. This is not the place to broadcast your individuality, but rather to match a face to your accomplishments.

2) Headline

This is the 1-3 lines that appear right under your name. Simply relying on the default settings to populate your headline with your job description would be to sell yourself short. Take the time to write a headline that is both active and provides a benefit to the reader.

A sterling example of this can be found on the LinkedIn profile of Koka Sexton, who is a member of the LinkedIn Corporate Communications team. He doesn’t simply refer to himself as “Manager of Social Media and Marketing.” Rather, his headline reads: “Building formulas of success with content marketing and social media. Delivering the vision for Social Selling evolution.”

3) Summary

You have about 2000 characters to showcase your professional strengths to a specific audience. If you are actively searching for a job, that audience is both prospective employers and recruiters. Written in an intelligent, memorable and professional manner, this is where you have the opportunity to tell your story. Write in the first person in order to hook the reader and to help them to understand how your experience has led you to this point in your career.  

Here again, make certain to include keywords related to your current position as well as where you want to go next. This is where your professional personality can shine; use this space to tell recruiters exactly who you are and what you have to offer.

4) Experience

Your work history is a fundamental part of your LinkedIn profile. The chronological listing of how long you were at a position, your job title, responsibilities and accomplishments is important but should not be a cut and paste of your resume. Use this as a place to highlight what you have to offer and to build the picture of a high performer.

Highlight specific projects where you met or exceeded goals and quotas. Did you reduce company expenses or perhaps  built a team or project from the ground up? Include facts and figures and if appropriate include some well-selected related media content or documents. All of these are ways to give a recruiter supporting evidence of your successes.

5) Connections & Endorsements

This area is where you provide social proof of your worth in the marketplace. Even the most well groomed profile with only 20-30 connections is not going to do you a service.

If you are just starting out in your chosen field, spend the time to make connections with others in the industry. Seek out high performing professionals and thought leaders to connect with. Follow them and read their profiles and associated documents.

You should also join, and more importantly, participate in groups related to your field of expertise and your industry. Not only does this serve to expand your contacts,  it also lends credence and gravity to your professionalism.

Endorse your co-workers and colleagues and they will return the favor. Think of endorsements as the common currency of LinkedIn - it doesn’t cost you anything to endorse people whom you believe in, and the action will come back to you in kind.

6) Recommendations

This is one place that quantity is not nearly as important as quality. What matters is that your recommendations are specific and speak to your strengths. Seek out recommendations from several sources; managers, customers, peers, professors, vendors, and other people you’ve done business with. Tell them what it is you are looking for them to speak to about your work, and let them help sell you to recruiters and prospective employers.

7) Status

Use your status to post about projects related to your field, share articles or news and announce what you are up to professionally. Displaying enticing content helps to make you more “clickable” - and promotes you as a reliable resource.

HIGH VISIBILITY =  HIGH PROBABILITY

Taking the time time to build your presence on LinkedIn so that recruiters can find you is vital in today’s job market - it’s a crowded field - you have to give yourself every advantage to stand out. It’s a tall order to be thorough, concise and creative. But if you can make all 7 of these key components work for you, you’ll exponentially increase your chances of recruiters finding you AND placing you in your next job.

Tags: Recruiter Tips, Social Media

2016 Executive LinkedIn Profile Trends

Posted by Daniel Sullivan on Tue, Nov 17, 2015 @ 11:00 AM

2016 executive linkedin profile trends

The LinkedIn Profile and Usage trends for 2015 are still in effect, as it is still important to make your profile app friendly, capitalize on the multimedia features, start publishing on LinkedIn’s Pulse, and make your profile resume-like with personality. However, with the multitude of LinkedIn’s changes this year, it has cultivated a new crop of trends that will enable executive job seekers to get the most from their LinkedIn efforts. Here are the 6 Executive LinkedIn Profile Trends we are seeing: 

2016 Executive LinkedIn Profile Trends #1: Mind the character count in your LinkedIn Summary.

lisa rangel linkedin profile mobilePay attention to the first 170 characters and the first 363 characters in your LinkedIn Profile Summary. As evidenced by this screen shot of my own profile on a mobile device, only up to the first 170 characters of your profile show up on mobile app screens without having to open the profile. The first 363 characters are shown on your desktop profile. The profile has to be opened entirely to read the rest of the summary, making the first 170 characters (on mobile) or the first 363 characters (on desktop) the most important part of your LinkedIn Summary

2016 Executive LinkedIn Profile Trends #2: Market your company on your LinkedIn Profile.

When you are working, use your profile to market your company to the outside world. First, this will squelch any thoughts that you are looking for a job, if after all, you are marketing your organization. Second, competitors will see this as a savvy use of one’s LinkedIn Profile and be intrigued to get this type of thinking on their executive team. Third, it makes your employees, vendors and clients learn more about you and be impressed by the care you take with your brand, if you have the talent and expertise to back it up.

2016 Executive LinkedIn Profile Trends #3: Reorder your LinkedIn Profile sections.

If you want to showcase one aspect of your background and downplay another part of your history, you can take advantage of reordering your profile sections to accomplish this. It is more common to bring what you want seen first to the eye of the reader.

2016 Executive LinkedIn Profile Trends #4: Optimizing LinkedIn Group reach.

You can now join up to 100 LinkedIn Groups, which maximizes your three degree reach even further with all of the group members of these 100 groups as part of the search results. Be strategic in how this feature is used to get the most out of generating job search leads.

2016 Executive LinkedIn Profile Trends #5: Expand your search capacity naturally.

Once you join the most relevant groups for your goals, you can perform searches more readily now in each group using the search function in the new LinkedIn Groups layout. These searches are not included in the search limits for advanced searches one can do with their LinkedIn membership. This is one way to naturally get around the search limit: search in groups!

2016 Executive LinkedIn Profile Trends #6: Make your name more useful.

Make your name more powerful to you by putting what you do or your title at the end of your last name in your last name field. Check your LinkedIn Terms & Conditions before doing this to see if it is in alignment with the most current version, but putting your function/title in your last name field after your last name helps with your profile’s keyword optimization and punctuates to users what you do on first glance without having to read anything else.Hit the ground running in 2016 by implementing even more strategies to optimize your LinkedIn profile. If you want to land interviews, you need to know how a fully optimized LinkedIn Profile works effectively in the job search process. Learn more here.

Written by Lisa Rangel, Executive Resume Writer

Tags: Social Media

LinkedIn Referrals: One More Reason to Properly Optimize Your LinkedIn Profile

Posted by Daniel Sullivan on Thu, Oct 22, 2015 @ 11:00 AM

linkedin referralsLinkedIn announced the rollout of LinkedIn Referrals this week. LinkedIn Referrals, which is being called the next generation of LinkedIn Recruiter, is where recruiters use profiles of their superstar managers and employees to find other applicants with similar traits and expertise to add to the rock star employee roster. So instead of trying to write a candidate profile or job description to capture the essence of that top notch employee to find another one, now a recruiter can use the profile content of the superstar employee, within the tools of LinkedIn Referrals, as the basis to find the next key hire.

LinkedIn Referrals: What Recruiters Need and Want

According to this article from LinkedIn’s Head of Talent Solutions, Eduardo Vivas, about 80% of recruiters say the best channel to recruit quality candidates is employee referrals. “We asked ourselves two simple questions: How can we empower almost anyone who recruits to be a data-driven recruiter by making our products more intuitive? And how can we tap into our more than 380 million members’ relationships to help everyone who recruits identify and hire the right talent faster?” Vivas said.

LinkedIn Referrals: The Recruiter Solution

Recruiters want to hire employee referrals. In this review of LinkedIn Referrals by Venture Beat, it cites a 2013 report by Deloitte where they state that employee referrals are a successful source of hire for them. Venture Beat quotes the report stating, “According to solutions provider ZALP, 46 percent of employees hired through employee referrals stayed on their jobs for more than a year, as compared to 33 percent and 22 percent of those hired through career sites and job boards, respectively. In addition, 42 percent of referral hires stayed for more than three years, as compared to only 14 percent and 32 percent of those hired through job boards and career sites, respectively.”

LinkedIn is giving recruiters the solution they wanted to find the desired applicant without having to craft complex Boolean search strings.

LinkedIn Referrals: Why is this important to job seekers?

If corporate and search firm recruiters are using LinkedIn Referrals to write their search strings, this tool has the potential to have a wider-spread use. As it becomes adopted by corporate and search recruiters, job seekers will need to pay more attention to the proper optimization of their profile and the right use of keywords in the LinkedIn Profile to maximize their opportunities to be included in recruiter searches for the jobs they want.

LinkedIn Referrals: Will this be good or bad for the job seeker?

Clearly, it remains to be seen the effect this will have on the mission of the job seeker. On one hand, it can help active LinkedIn users be found more readily, if their profiles are properly optimized and they are doing the LinkedIn activities that tend to make a profile rise to the top of a search. On the other hand, if recruiters are seeking profile traits of certain employees and not evaluating the applicants on their own merits, will that adversely affect diversity initiatives or the personality varieties that contribute to the culture of the workplace. Is more of a good thing necessarily better?

Let’s wait and see….In the interim, it’s important for job seekers to play the game and get their LinkedIn profiles up to speed, as that never hurts.

 

Written by Lisa Rangel, Executive Resume Writer

Tags: Social Media, Networking

How to Job Search When You Don’t Know Anyone

Posted by Daniel Sullivan on Thu, Oct 01, 2015 @ 11:00 AM

how to job search when you don't know anyoneWe have all heard that old saying, “It’s not what you know, but who you know,” and in many things in this life that saying does turn out to be true. When it comes to the job search, how many times have you gained an “in” with a company because you are good friends with someone who works there or know a family member of someone who works there?

Well, what do you do if you find yourself in a situation where you need to find a job but don’t know anyone? There are many reasons why this could happen. Whatever the reason, don’t believe your job search is hopeless. Here is where you can start:

Make a List of Connections

While you may think you have to build your network from scratch, I believe if you take a few minutes to really think about it, you probably know more people than you think. Sit down and make a list of people that you do know. While it is a good idea to try to focus on the field of interest you will be searching for employment in, don’t discount anyone. Start making a list of names that can include your family members, friends, people you have met in your new area, neighbors, almost anyone that comes to your mind. This will be the foundation of your new networking list that you will use to build upon.

Leverage the Power of Your Connections

You may not know people directly that can help you, but the power of secondary, tertiary and beyond (4th and 5th degree connections) are where you might find the golden contact to help you. By reaching out to the list you made of your initial connections, no matter how small that list may be, see who they know on LinkedIn and by asking verbally who they know who can help you achieve your next goal.

Leverage Social Media Power

Social media sites such as Facebook and, more importantly, LinkedIn, can help you build a network of people in your field that could be helpful tools when you are ready to search for a job. Join as many relevant groups on the social media sites as you can for your field and regularly check in with them. Post in the groups and contribute to what they are doing so people begin to recognize you as an expert and look to you for advice. Consider using the advanced search functions to help you find companies that are looking for people in your field as well. Once you find these, don’t just apply for the job, but also make an effort to network with people employed at the company.

Be Consistent and Participate

Probably the most difficult part of building your networking list, is the ability to stay consistent with it over a long period of time and making an effort to regularly participate in conversations and activities that occur within your network. It’s the consistency that enables online connections to become offline relationships. Building a networking list isn’t easy, but if you take the time to actively participate on a regular basis and continue to do so over a long period of time, you will begin to reap the rewards. Check in with your network using your online tools and participate in any ongoing conversations. Try checking in one or two times a day if there is a particular conversation that is very interesting taking place.

Just Start With One Action Per Day

While starting a job search without a network of friends and colleagues to help you along the way may seem daunting, it is certainly possible. All you have to do is start building your network today. Whatever you do, don’t delay. While you may find that perfect job without knowing anyone, it will definitely be easier if you do. So start building your network list today so when you are ready to make a change, you have an entire host of people that could help you in your search.

 

Written by Lisa Rangel, Executive Resume Writer

Tags: Social Media, Job Search, Networking, Career Strategies

Resources for a Well-Balanced Job Search

Posted by Daniel Sullivan on Thu, Sep 24, 2015 @ 11:00 AM

well balanced job search

I believe that a successful, well-balanced job search is more than successful strategies and tactical actions a job seeker can take to get closer to finding that right job. A successful job search offers well-balanced advice to address the mind, body, spirit and financial well-being of a person. A balanced job search prepares the job seeker to be in the right frame of mind and in good health to perform well throughout the entire job search process.

Here are suggested websites that enable a job seeker to take a balanced approach to their job search by shoring up on wellness, positive mindset, health, money, global business knowledge and efficient job search tactics action to help them be viewed as ‘in-demand’ by prospective employers.

1. Zen Habits

www.zenhabits.com

I feel Zen Habits helped me change my own life and I encourage readers to use this minimalist philosophy, lifestyle and mindset suggested put forth by Leo Baubata, the founder of Zen Habits, to put life in its proper perspective and bring more joy to day-to-day living.

2. Tiny Buddha

www.tinybuddha.com

This website helps with your positive mindset each day. It helps you learn how to stop negative thoughts, manage stress, present yourself confidently, and empower your to the choices that make your life better.

3. WELL – Tara Parker-Pope on Health

http://well.blogs.nytimes.com/

This leading NYT health and wellness blog by Tara Parker-Pope gives tips on how to eat well, exercise and take care of our bodies, that will ultimately help us perform better inside and outside of work.

4. MintLife

www.mint.com/blog

Effectively managing your money before, during and after a job search is paramount. Properly managed money, no matter what your job or income level, can take mounds of pressure off of the already pressure some situation of looking for a job and/or remaining employed, allowing you to make much better, qualitative decisions about your future.

5. Harvard Business Review

www.hbr.org

Show your next manager that you are up to speed on cutting edge management through leadership and demonstrate its application in preparing for yoru interviews. This is an amazing resources for lifelong learning.

6. Daniel H.Pink

www.danpink.com

Understanding how the world of work and employment is changing can help you present better in your next interview. Daniel Pink is a thought-provoking, motivational read, whether he is referencing content from his bestselling books or sharing favorite excerpts from TED Talks. Reading his blog, always leaves me feeling motivated and empowered.

7. The Recruiters Lounge

http://www.therecruiterslounge.com/

I have always said, “Want to find a job, understand how a recruiter thinks and then employ those strategies in your search to find opportunity and be found by hiring managers.”  Go right to the source to understand recruiters with this blog.

8. MeetUp.com

www.meetup.com

Feed your mind and your network by seeking out Meet Up groups that are aligned with your professional goals and personal interests (or the other way around). By finding like-minded people and engaging those with differing perspectives we grow our connections, increase our opportunities and expand our minds.

9. Tim’s Strategy

www.timsstrategy.com

Tim Tyrell-Smith has a blog that embodies a number of writers (full-disclosure, I am one of those writers) that address many career topics, effective job search tactics and resume strategies for all phases of one’s career. His blog is a job search tactic gold mine…

10. Jackalope Jobs

www.jackalopejobs.com

Jackalope’s  blog brings tactical expertise in ways to optimize your connections and your network to get closer to open opportunities. In addition, Jackalope Jobs has a great tool that enables job seekers to take their LinkedIn and Facebook network’s and leverage these contacts to see how the job seeker is connected to open jobs. Perfect complement to existing social media.

Written by Lisa Rangel, Executive Resume Writer

Tags: Social Media, Job Search, Networking, Resume Optimization

Strength Of Weak Ties – Seven Ways To Connect For Your Job Search

Posted by Daniel Sullivan on Tue, Sep 15, 2015 @ 11:03 AM

Strength Of Weak TiesThe strategy known as “the strength of weak ties” could be the secret sauce in your job search. Essentially, it entails reaching beyond your traditional networks to casual contacts. The latter know of job openings your colleagues don’t. This article describes seven simple ways to make those connections with weak ties.

Mark Granovetter’s Discovery of Gold in Casual Relationships

It’s no secret that jobs most often come through people. They provide information about openings you wouldn’t have known about. Often those aren’t listed among the help-wanted ads. Also, it’s people who hire you. But, not all those people contacts are equally effective in your job search. In 1973, Mark Granovetter, a sociology graduate student at Johns Hopkins University, published breakthrough research in the American Journal of Sociology. It documented that those whom you assume you should count on – members of your own networks – could be the least useful. The biggest return on investment in networking could come from people you know casually, that is, weak ties. A typical example would be Joe who runs the coffee stand in the office high rise. He’s among the first to connect the dots on who’s on the way out, therefore where there will be openings. You should invest your time in befriending him and letting him know you’re in the market for a new job. Currently, many of those the weak ties you can arrange to connect with on social networks such as LinkedIn.

The Hidden Power of Weak Ties

There is such power in weak ties for four reasons.

• Traditional networks function like closed, risk-averse systems. Those in them all share the same jobs data. Moreover, they may hesitate to tell you about them. They fear that if the situation doesn’t work out that will reflect badly on them. In addition, they tend to both stereotype colleagues and be fully aware of their flaws. So, they won’t let them know about openings which they assume will be a bad fit.

• Weak ties intersect with very different networks than your usual ones. That, in itself, opens up possibilities for work you won’t encounter through your strong ties. In addition, they have useful “inside information” on the organization’s culture, undisclosed problems and their ideal job candidate.

• Relationships with weak ties tend to be open and trusting. Little is invested in passing along a job tip to you so the stakes aren’t high for them. Also, since they don’t know you well professionally they don’t assume you can’t do the job. Strong ties tend to pigeon-hole you in a niche. They can also stifle original thought, making it more difficult for you to think out of the box about a job search.

• Weak ties can provide emerging ideas and perspectives not available through your usual social capital. That gives you competitive intelligence about what kinds of opportunities to pursue and how to present yourself.

Finding and Nurturing Weak Ties

Because networking is critical to success, most executives have developed patterns for doing that. For example, holiday social activities are made to do double-duty as networking opportunities. However, those best practices can harden into rituals in which you aren’t fully engaged. Moreover, they exclude possibilities for identifying and cultivating weak ties. Here are seven effective tactics:

1) Develop an accessible persona. That includes open body language, gentle facial expressions and the ability to listen, asking questions to get conversations going. This kicks off the Law of Attraction.

2) Open yourself to small talk. That old saying “All work and no play makes Jack a dull boy” also applies to not sharpening the instincts for casual connections. When commuting on the train, waiting in the doctor’s office and walking the dog, don’t be preoccupied with work.

3) Participate in professional and social events outside your specialization. Those could be as non-threatening as signing up for a few months of public-speaking training with Toastmasters. Or it could be a little more complicated like attending a local meeting of psychologists, even though you’re a lawyer. They will welcome what you can offer to them in networking as much as what you can gain from them.

4) Develop a communications vehicle which transmits your unique passion. That might be a newsletter, weekly radio broadcast, blog, podcast or YouTube series of presentations. It could be about animal rescue, the Steelers or doing business in Russia. Your enthusiasm will be contagious.

5) Be involved in Facebook. According to Jobvite, 83 percent of job searchers rely on Facebook. No, it’s not just for posting family photos or promoting your company. It’s a platform for cultivating weak ties in an informal way. Most of your Facebook “friends” are not colleagues. Respond to their posts, indicate you are there to help them with their marketing plan and celebrate their accomplishments. In addition, you can attract recruiters you don’t normally do business with. In the “edit profile” section provide them with details about your work history and where you are heading.

6) Become interested in other people on Twitter. Strategically plan whom you want to connect with on Twitter. Then join in their discussions, let them know what you have gained from their insights and share what fascinates you. Eventually, ask for help in your job search. If they work at Company X, ask the best people to contact there for an informational interview. Some of this conversation might be brought offline.

7) Exploit networking opportunities on LinkedIn. Configured as a professional network, LinkedIn is a multi-dimensional tool for connecting with those you need to know. Do your profile right and it could attract everyone from professional recruiters to chief executive officers hunting for a new head of compliance. Premium membership allows you to search in companies and fields of expertise for contacts.

Becoming Open, Staying That Way

The current winners in the new economy, ranging from venture capitalists to app designers, keep their networks diverse. One of their objectives is to continuing developing fresh kinds of contacts. The taxi driver in Moscow might have the most useful insight on oil futures. Yes, this requires an investment in engaging. Attention has to be shifted from the work on the desk. But the alternative – rigid networking – puts you at a professional disadvantage. Smart players are starting those conversations. 

Written by Lisa Rangel, Executive Resume Writer

If you are interested in working with Lisa Rangel, an accomplished executive resume writer, social media profile writer and job search consultant, to achieve social media exposure and interviews you want, sign up for an exploratory call now and learn about the Chameleon Resumes services that can help you land your next role.

Tags: Social Media, Job Search, Networking

Numbers Talk: Why You Must Use Social Media in Your Job Search

Posted by Daniel Sullivan on Thu, Aug 27, 2015 @ 11:00 AM

must use social media in your job search

You have read so many articles like “14 Ways to Use Twitter to Land a Job” or “8 Ways to Get Recruiters to Find You on LinkedIn.” You may have
read many of ours giving this type of premier advice…but here is the million dollar question…

Are you doing it? Any of It? Even a little bit of it?

You know the answer to that…

I have to believe you do not need any more convincing as to why you must use social media in your job search…but in case you do here are some numbers to consider.

Social recruiting is on the rise.

The use of social media to find candidates in recent years has only increased as recruiters learn how to maneuver it. And guess what…it’s not going anywhere.

According to a recent Jobvite study 73 percent of recruiters have already hired someone using social media. Furthermore, 93 percent of recruiters will look at a candidate’s social media profiles before making a decision.

In fact, recruiters are now taking social media profiles more seriously. According to the study, 55 percent of recruiters changed their minds about a candidate based on something they had on their social media profile. (This is why it’s imperative that you be careful about what you post on social media.)

If that’s not enough to convince you consider this: 73% of recruiters plan to invest even more in social recruiting. It’s working for them, and as such you should consider getting in on the game.

Social networks by the numbers.

LinkedIn is a recruiter’s top choice for finding candidates with 94% of them utilizing it. Facebook is in second place with 66 percent of them using it to find candidates.

Below you’ll find a breakdown of what recruiters have already used to hire candidates:

• 79% of recruiters have hired someone using LinkedIn
• 26% of recruiters have hired someone using Facebook
• 14% of recruiters hired someone using Twitter

This means that social media isn’t a fad. Social hiring is happening right now as we speak.

What recruiters do on social media.

On Facebook recruiters tend to focus on the employer brand (59%), post jobs (48%) and generate employee referrals (51%). While Twitter isn’t as widely used, recruiters are still using it for much of the same. In other words, if you’re not active on either of these networks you’re missing out on about half of the job opportunities available to you.

Of course, LinkedIn is the recruiter goldmine with 95 percent of them using it to search for and contact candidates. They also use it to keep tabs on potential candidates for future openings.

Social media as a means of getting referrals.

Another Jobvite study found that 55 percent of referrals get hired faster than candidates from company career sites. The rise of social media has made it easier than ever to create contacts and build relationships with referrals.

Numbers don’t lie. If you’re not on social media then you’re missing out on major job opportunities. You can download our free eBook to help set yourself up for social media success.

Written by Lisa Rangel, Executive Resume Writer

If you are interested in working with Lisa Rangel, an accomplished executive resume writer, social media profile writer and job search consultant, to achieve social media exposure and interviews you want, sign up for an exploratory call now and learn about the Chameleon Resumes services that can help you land your next role.

Tags: Recruiter Tips, Social Media, Job Search, Career Strategies

Unemployed? 3 Suggestions for a Powerful Executive LinkedIn Profile

Posted by Daniel Sullivan on Tue, Jun 09, 2015 @ 10:03 AM

powerful executive linkedin profileHow to handle your employment status on your LinkedIn profile when you are unemployed is a question many executives ask when they are in between positions.

One major issue you may run into is that your status may drop when you do not have a “to present” position listed on your profile. For example, if you have an end date for your last position on your LinkedIn profile and you do not have a current position, your status may drop from “All Star” status to “Expert” status. This can make it more challenging for your profile to be ranked higher in search results and for people to find you.

The question then becomes, how do you keep a high status and preferred search result ranking while remaining truthful about your employment situation?

However, there are a few things to keep in mind to make sure your profile is being viewed as much as possible.

 

Use a “To Present” Position

I recommend using a “To Present” position where you can truthfully outline what you are doing to keep your skills up to date. Doing this will (1) keep your status and search ranking high and (2) helps with the keyword optimization of the profile.

For example, list your title as “Seeking Chief Financial Officer | VP of Finance Position” The company name section can then reflect the industries you are pursuing. The content underneath the title and company areas can list conferences you’ve attended, networking events, professional association meetings and educational pursuits you’ve done during this time to maintain your network and knowledge of trends.

You can also use this section to outline any temporary or consulting work you’ve done during this time, if you do not choose to outline the consulting work separately (it may warrant its own entry).

The main objective is to make sure employers (and the search engine) can see you’re still active while using the space available for keyword optimization.

 

Express Value In Your Headline

The headline is the area of your LinkedIn profile people see first. As such, you’ll want to make sure you’re using this section to properly convey the value you can provide for an employer.

For example, “Software Sales Director who increased company growth from $250M to $1.2B in revenue in 18 months.”

In other words, this may be a good place to insert an achievement you accomplished that is relevant to the position you are looking for.

Make sure to look at our samples for ideas on how to properly convey career achievements.

 

Use The Summary Section Wisely

Similar to the headline, you should use the summary section of your profile to deliver a powerful message to employers. Mainly, you’ll want to use this to reinforce the value you would provide if they hired you.

You have a couple of options as to how to do this. The first, is using your summary as a place to list achievements, accomplishments and awards. Entice the reader to keep reading by giving them a strong impression early on in the profile.

Alternately, you can also use this section to answer the main question on an employer’s mind: why should they hire you? Answer this question while making sure to use keywords associated with the position you’re looking for

Lastly, you’ll want to make sure you have a call to action at the end of the summary. Perhaps you can encourage employers to contact you via email and/or phone.

For an excellent example of how to show your value in the summary section check out ourLinkedIn profile sample.

Written by Lisa Rangel, Executive Resume Writer

If you are interested in working with Lisa Rangel, an accomplished executive resume writer, social media profile writer and job search consultant, to achieve social media exposure and interviews you want, sign up for an exploratory call now and learn about the Chameleon Resumes services that can help you land your next role.

Tags: Social Media, Job Search, Networking