Give Your Social Media Strategy A Makeover: 3 Key Tips
We live in a world defined by rapidly developing technological advances that are influencing almost every aspect of our lives. Leveraging social media for your business can seem like a full-time job, but the benefits are invaluable. Investing the time and resources into creating a social media presence will not only increase your brand awareness but also help establish increased loyalty.
Check out these 3 ways to give your social media strategy a makeover:
Reframe Your Outlook on Social Media
Social media marketing is so much more than sharing funny photos and stories. It provides platforms for companies to interact in real-time with current and potential clients. Unlike traditional promotional approaches that command a one-sided conversation, social media sites allow for a two-way dialogue between clients and companies. Social media is being used as a means of connectivity now more than ever. In 2015, The Pew Research Center reported that about 65% of all adults in the United States use social networking sites, which increased from 55% usage in 2012.
Develop a Clear Social Media Marketing Strategy
First things first, set goals and objectives! What do you want to benefit from social media? Do you want to increase your followers? Promote a new product or service? Or do you want to increase your candidate pool?
Once you’ve set the goals for your social media campaigns, it’s important to then set a plan to measure your success. Which metrics you look at will vary depending on the social media platform selected, but they are all equally important. You can start off with the basics; reach, likes, shares and then move into the more lead-related metrics, such as leads generated per offer and call-to-action click through rates.
Maximize Your Social Presence
After setting your goals and plan of action, the next step is to maximize your social presence on the selected platforms. Engaging your target audience requires conveying your company’s personality and culture through your posts on social media. Target’s Twitter account is a great example of how to engage followers with the use of bright and colorful photographs, as well as a friendly and informal dialogue. The company posts about everything from its products and specials to posts about what’s going on within the company all in a manner that expresses their brand.
It may take some time to develop an effective social media presence but the payoff will be in deeper and more connected relationships with your customer base, and keep your company one step ahead of your competitors.