J Patrick + Associates Blog

How IoT is Changing AV Sectors

Posted by Nicholas Stearns on Wed, Aug 24, 2016 @ 10:53 AM

How IoT is changing AV Sectors


The Internet of Things, or IoT, is the network of devices (cars/buildings/refrigerators) embedded with software, sensors, electronics, etc that allow them to network and communicate and exchange data. It’s an exciting development impacting many sectors- prime among them, the AV industry.   


Cutting Costs.

Less Hardware = Less Money. With the  IoT, audio and visual information are transmitted wirelessly. It can be run on the same cable as the internet, phones, power and other devices, all which contributed to cutting down on the costs of wiring.  The number of necessary control devices also drops as one display can be used to run all of the operations. Technology such as Power over Ethernet (PoE) is just one example of this consolidation of wiring.


Easing Integration.

IoT allows for multiple devices to communicate with one another remotely. This opens a number of possibilities in AV. A conference room could have a screen that is connected to multiple devices, allowing for multiple attendees to display information with no wires. Microphones can be switched on and off from one central device, say a desktop or a smartphone. Sensors on the windows read the amount of sunlight coming in, and communicate with the lighting to adjust the overhead lights as needed. The possibilities are quite endless.


Smart Signage.

With IoT, digital signs are becoming more reactive, and therefore more effective. If, for example, a customer walks into a store they’ve shopped in previously (or have a membership to), digital signage can now offer/advertise specific items to that customer. All the sign needs is a Bluetooth connection to a customer’s phone and it can tailor offers similar to previous purchases from the customer.

Or, signage can be informative. EZ Pass gateways can time how long it takes vehicles to move between tolls, and let drivers know the estimated time with current traffic conditions. Airports can read how many Bluetooth devices are in a security line, and how long it takes each one to get through. Then, they can automatically message flyers with an alert if they should arrive early due to unusually long security lines. Parking garages can sense which spaces are open, and connect to a car's satnav to direct them to the most convenient spot.


Homes with an IQ.

When it’s said that IoT can connect anything, it isn’t an exaggeration. Samsung is working to create a full line of home appliances monitored and controlled with a mobile device. Lights, the radio, even a fridge can be monitored and controlled with your phone from anywhere.  


Eye in the Sky.

Do you know what’s really cool? Taking birds-eye-view pictures. Or Videos. And with IoT, this has become a lot easier, using drones. With the ability to take shots that would normally require much more money or setup time, drones allow companies big and small to get footage beyond comprehension. The applications of drones in AV range from landscaping advertising to sports events and so on.


A Bright Future

All of these changes and advancements mean that the role and expectations of AV companies are changing with them. When looking for talent, a few specific skills need to be kept in mind.

1) Knowledge of IT is no longer a perk, it’s a requirement. Being able to set up a network, or test the connections between devices is important. Integration doesn’t mean just physically setting up a system, it’s making sure all of the devices are talking to each other digitally.

2) AV companies need to be looking for Information Security Analysts (read more on how to hire the best infosec analysts). With all the new forms of connectivity available, comes a host of new ways for information to be stolen or compromised. Security has to be a prime concern when we have multiple devices talking to each other and accessing data and personal information.

Staying ahead in the AV space doesn’t only mean having the newest equipment, it also means keeping an eye on all the other info-sec technologies. Integration is the name of the game if you want to stay ahead of the competition.


Related Blogs:




New Call-to-action

Tags: AV/VTC/UC, network security, cyber-security, IoT

How To Hire and Retain the Best Security Analysts

Posted by Nicholas Stearns on Thu, Jul 28, 2016 @ 03:46 PM

Hire the best Security Analysts

The business of hiring and retaining Information Security professionals has never been more important, or more competitive. It's a candidate's market, and if you’re hiring you'll need every advantage you can get.

Here are some tips to keep in mind on how to get the edge in a crowded field.

Tips to hire and Retain Security Analysts

Be Ready to Build

Being afforded opportunities for ongoing education is a strong incentive for InfoSec professionals. Technology is constantly changing, becoming better, faster and more varied. In order to be effective at their job, analysts need to be up-to-date on all of the newest products and solutions. Companies that pay for, and encourage consistent training not only tend to attract higher caliber candidates but they also suffer lower attrition rates. Here’s a list of certifications you can help your analysts achieve.


A survey in 2014 by ClearanceJobs found that being challenged was the number one way to retain InfoSec Professionals. Another survey found that almost 40% of professionals would move for more challenging roles, even without the promise of higher pay. Reward your security team for exploring parts of their job that they find exciting or challenging. Host Hackathons where they attempt to beat each other's systems, which, by the way, also has the added benefit of searching out any weakness in your system.


The ClearanceJobs survey noted that 2nd to desiring challenge is doing meaningful work. Unlike previous generations that might have been amenable to doing work for work’s sake, today’s professionals are looking to connect to their work, to know that their labor is making a difference, is useable and impactful.

Know What’s Important

We may tend to think that compensation would come in first when attempting to attract talent. But the Clearance Jobs survey shows that it isn’t a major priority for today’s workforce. Compensation plays second fiddle to training and engagement when looking for a new employer. But faced with a tight talent market, it is worth offering a premium to have the best talent for protecting your data.

But keep in mind the actual hiring process is important too. Certainly, due diligence and thorough background checks are vital, but too many companies get hung up in long and protracted interview processes. Too lengthy an interview process, poor communication with candidates and recruiters,  and taking too long to make an offer will cost you.

You have to be prepared to be decisive in order to hire A level talent.


Just as you are looking for candidates with the highest level of integrity, scruples, and honesty, candidates are also looking for companies that operated from the very same set of virtues. All of your employee branding materials, as well as every level of contact candidates, have with your company must reflect your integrity. Remember, prospective employees are looking at you long before they apply to an open position. Your reputation is one of your best recruitment tools.

Your info-sec team is vital to your company, understand what they need and want in order to attract and retain the best talent in the field.


Related Blogs:



New call-to-action


Tags: network security, Information Security, HR and Hiring, cyber-security

Looking For Job Security? Think Cyber-Security

Posted by Alysa Wishingrad on Tue, May 24, 2016 @ 11:00 AM

job security cyber security


It’s an exciting and dynamic time in the cyber-security job market. Demand for security talent is outstripping demand at all levels from CISOs to first-level security support roles. This is a field offering salaries that are typically 9% higher than other tech roles, and more than that, it offers outstanding job security.

As long as there are bad actors out there who are looking to disrupt systems and steal information, there will be work for a large field of good guys determined to protect corporate and consumer data.

The Definition of a Growth Industry.

According to an article in Forbes, the security market, currently valued at around $75 Billion is expected to grow to $170 Billion by 2020. This translates to job growth a rate of 18%, (much faster than the average). When labor markets get this tight, employers of all types have to scramble, improvise and adapt.  This means that companies, institutions, government agencies, vendors and service providers have to invest in recruiting and retaining skilled security professionals, as well as dedicate more resources to training both current employees, and new hires from related fields.  

For candidates, this means more opportunity to work on technology and projects they have not previously been exposed to, increased security-focused responsibilities and larger budgets for vendor training, industry certifications and degree programs. It also means being afforded the time to attend these trainings.  

This environment of scarcity of skilled talent and increased resources means that entry into a security-focused role from another adjacent technology domain is easier than ever. Current employees will “get their shot” at responsibilities or positions they may not be 100% ready for (that word “qualified” is loaded, isn’t it!?).  And external candidates may also get hired despite having steeper learning curves in a particular industry or field.

The Burning Glass Report from 2015 identified that four years of experience is required for two-thirds of cybersecurity job postings. In their survey,  83% of survey respondents had four or more years of experience, as illustrated below in Figure 6.


How many years of experience do you have in IT Security  

“It is also interesting to note, however, that the majority (60%) of our respondents has 10 years or less of experience, an indication that new talent continues to be attracted to the field. Both government and private industries are contributing to building the future workforce with awareness campaigns on the careers available and skills needed, as well as scholarships and opportunities to test for aptitude.”

If you’re already in tech, but not at a company that’s willing to invest in your transition to security, begin working on certifications on your own. Then, when you’re ready to look for a new position, you’ll be all the more appealing to potential employers. But remember, the smart companies are the ones who are looking for candidates with adjacent qualifications, they know the market is too tight to go shopping for perfection.

If you think you’re ready to make the transition into cyber-security, contact our recruiters to discuss your potential move into this secure, exciting and well-paying field.

Tags: Job Search, network security, cyber-security, recruiting