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It's Not Just What You Know, It's Who You Know


leaderguycropped resized 600by Guest Blogger Kaitlyn Northrop

Of course it's a popularity contest! HR pros are looking at your social media branding to see how connected you are. Linkedin allows you to show off and expand who you know. Name drop away during your interview, today’s social media savvy  HR pros will always look at your Linkedin profile to see what kind of networking skills you really have. In order to utilize the full potential of your connections ask yourself these four questions and see if you are taking full advantage of LinkedIn connections capabilities.

Does your LinkedIn network include everyone you know?  Every connection has the potential to help you find a job. Linkedin’s “people you may know” page  displays colleagues, classmates and friends and is a good place to start. Make sure you have reached out to all the employees at your current and past companies.  Looking at your second connections can also be beneficial, search their page for common interests, experiences and shared connections before reaching out.  The Linkedn community is still growing, so it’s a good idea to go through these places regularly to increase your connection base.

Are you networking through groups? Joining groups is a great place to find people with similar interests. You can find a groups for just about anything. Join groups you are interested in and seek out connections who could help launch your career in this area. Be active in the groups you are a member of, post comments and start discussions  in order to get your profile noticed.  Connect with other active members and start conversations  based on your similar business interests.

Have you listed all of your work experience?  Most people only list their recent jobs which limits visibility. The more companies you are linked to the more exposure your profile has and the more connections you can find. List every job and company you have worked for and don’t forget about internships and part time jobs  you’ve had in the past.  Linkedin considers your profile “complete” when you have a current position and two past positions listed and a complete profile greatly improves the odds of your profile being seen.

Did you ask for recommendations? Okay, so you’ve increased your connections, now get them to write something nice about you.  Most of your connections will be more than happy to recommend you, but very few of them will do it on their own, so don’t be afraid to ask. Linkedin makes asking for these recommendations easy. On your Linkedin profile tab there is a subsection called “recommendations.” From here you are asked to choose a job from your profile and who you would like to recommend you. Ask the appropriate people such as those you have done business with or colleagues. Peers can highlight your team work skills while managers can praise your abilities and value to the company. Make sure your recommendations are relevant and diverse to show off all  of your skill areas.

network social media job search


Good reminder, I think I need to go back and make sure I have all of my connections up to date. It's been a while.
Posted @ Wednesday, October 05, 2011 10:41 AM by Jody Weller
I also use Twitter. I have actually obtained interviews from Twitter. Social networking is a very powerful job hunting tool and my success has propelled my job search forward.
Posted @ Monday, October 10, 2011 5:13 PM by Henry Motyka
The old Hollywood cliche of "It's not what you know but who you know" is outdated in the age of Google+, LinkedIn and Twitter. The new rule is "It's not what you know or who you know, what matters is WHO KNOWS YOU!".
Posted @ Tuesday, October 11, 2011 6:46 PM by Bruce N. Goren
that's why personal branding is sooooo important Bruce.
Posted @ Tuesday, October 11, 2011 8:47 PM by Elissa Jane Mastel
Everyday is an interesting experience to make. You just have to take your chances and move forward to achieving your goals.
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