Every company wants to hire the best, most dynamic and highest performing talent they can. But when unemployment is hovering around 5% and the IT sector is in a growth phase as it now, you have to make sure you are on top of your game if you want to attract top talent. Candidates have lots of options available to them, and you have to make sure that you stand out from your competition. So, how can you improve your hiring strategy to attract top candidates?
Check out these 5 ways to attract top talent for your openings!
Turn Job Descriptions into Stories
A good job description needs to tell a story. Savvy candidates are looking for more information than the standard listings of responsibilities, they want some insight into the heart of the company. Use words that evoke emotion, not corporate jargon. Appeal to the candidate’s desire to connect with their employer, to be a part of a culture they can believe in, and not just punch the nine to five. You must think like the candidate. Remember, your job description is as much a sales pitch as your marketing materials are.
Define Exceptional Performance not an Exceptional Person
Many hiring managers think they should only be looking at candidates that meet each and every one of the listed job qualifications. But by doing so, are you limiting yourself by looking through too small of a looking glass? It is crucial to widen your scope and avoid overvaluing your hiring checklist. You need to focus on the abilities and past performance of the individual, and how these correlate with the position you are looking to fill. Remember, that the candidate who meets all your desired traits may not necessarily mean that they’re the best match for your open position or your company.
Refer to Your Network
You’ve built a large network of connections, and now is the time to make it work for you. Post job openings within LinkedIn groups and keep your eyes open for interesting prospects at conferences and events. You should be looking for top talent wherever you go. But, most importantly, if you aren’t already doing so, you should be working with a recruiter. Recruiters offer specialized experience and a database of contacts in your industry.
Streamline the Hiring Process
It’s a seller’s market. The last thing you want to do is deter candidates with a difficult hiring process. Job candidates, especially the top 25%, know their worth and they know there are many opportunities available for them. So, if your company takes too long to respond, or the application process is too difficult, candidates will most likely move on to the next opportunity. It is crucial to maximizing the candidates’ experiences throughout the entire hiring process by making the process faster and easier.
Show Off Your Company’s Value
An interview is as much for the candidate’s benefit as for yours- they’re weighing the benefits of working for you against other potential employers. Compensation, company culture, available training and opportunities for advancement are important to potential candidates. You want to show off the perks that your company offers to employees. Define the WIIFM (What’s In It For Me) to capture the attention of top talent.