Knowing this fact, I tell my clients that being qualified is not enough!! Those that are qualified will rise to the top of the pile and have their resume read ONLY if their resume is idiot-proof. Yes, I said it—Idiot-proof. I mean no offense to my recruiting brethren with this term. But a job applicant’s resume has to be very crystal clear on the job for which they are applying. This will almost ensure that the reader will know without a doubt what position the applicant is applying for by reading their resume on its own using a branded title. Here are some points to help you do this well:
4 Tips for Writing an Effective Resume
Resume Should Send a Clear Message
You have to assume the resume will be separated from the cover letter. Will your resume stand on its own? The gut check question you can ask yourself is: “Will a hiring manager know exactly what you want by reading your resume only?” If the answer is ‘yes’, then your resume is in good shape. If the answer is ‘no’ or ‘I don’t know’, here are some steps you can take to position the resume to make it easy for hiring managers to realize which position you want to be considered.
Don't Use the word "Summary"
Eliminate the word “summary” as the heading to your resume. Give it a title that mimics the title of the position you are seeking and for which you are qualified. For example, if you are formerly a Director of Information Technology and are applying to a Chief Information Officer position that is an appropriate next step, make the branded resume heading the latter and keep your title on the employment section accurate with the former.
But Do include a Summary paragraph
Ensure you have a summary paragraph under the branded title heading that supports the title outlining briefly what you bring to the table and the results you have accomplished.
Use keyword bullets under the summary to punctuate your qualifications and experiences. Note: Be sure the keyword phrases you use describe your background further specifically and are not so generic that they tell the reader nothing. GUT CHECK: if the phrase used can be used on an HR resume, an engineering resume, and a finance resume, then that phrase is wasting space and not telling the reader anything about your specifically. For example, “Energetic manager that brings results to the organization” does not differentiate you in anyway, even if it is true. Use specifics.
The goal is to have the hiring manager look at your resume and within an instant know exactly which position is the right one for you. If the hiring manager has to work at figuring out which position a job seeker is good for, chances are the resume gets tossed in the ‘no’ pile, or the ‘maybe’ pile or in the wrong pile. By making it easy for the hiring manager, you increase your chances of getting in the ‘yes’ pile and getting the call. All things being equal and all considered applicants being qualified, the bottom line is the job seeker that makes the hiring manager’s job easiest wins.
Written by Lisa Rangel, Executive Resume Writer