The World is Changing, the AV Industry is Changing too

There has been a trend in the AV Industry of moving from a hardware to a software based business. This trend has never been more important than right now, as a global pandemic has forced government leaders to take unprecedented and decisive actions. Businesses are being placed into uncomfortably cut and dry categories of “essential” vs “nonessential”. The inevitable result is many people are being furloughed, laid off indefinitely, or out right terminated.

However, in every gray cloud exists a silver lining: this situation has caused the AV industry to enjoy a moment in the sun.

The Software Based Solutions

Business leaders across the board are moving operations from their offices to their living rooms, and are connecting with employees and customers over zoom, WebEX, and other software based Videoconferencing applications. The migration may be clunky, but it highlights the importance of A/V and collaboration services. It also presents a few questions:

• What will happen when things get back to “normal” ?
• Are people really going to be in any hurry to get back into commuter traffic, or crowded subways to go and high five team members at the office (without hand sanitizer)?
• Will we go back to exactly as we were OR remain largely virtual-remote?

Somewhere in the middle seems a very likely scenario...

In a recent article with Sound & Communications, David Danto, Director of UC Strategy with Poly made the astute comment:

“With no other option but to remotely collaborate using the tools we’ve been advocating for years, people have discovered to their shock that they are actually easy to use and reliable.”

This is not to say that integrators are going to stop designing and building collaborative meeting spaces for their corporate clients. On the contrary, these services will likely be in higher demand than ever! However, a more simple, streamlined solution may be what’s in demand for smaller team gatherings.

A typical conference room includes a control processor, audio processor, video cameras, video distribution, LFD screen, and an end-user control point (touch screen or keypad) along with loudspeakers and amplifiers. A big part of what integrators offer is install, programming, troubleshooting and testing all of this audio, video and control hardware to make sure all pieces are communicating the way they should. According to Commercial Integrator,

“Each hardware piece is dedicated to a specific task and as such, needs to be managed individually and requires specific programming in order to integrate with the rest of the room...This not only presents a ton of work, but also a mess to manage, particularly when changes are requested.”

QSC and the Q-SYS Ecosystem offers a modern solution

Enter QSC, and their Q-SYS Ecosystem: “a software-based platform built around an open IT-friendly ecosystem. Q-SYS offers fully integrated audio, video and control on a singular platform…” rather than a mess of divergent hardware pieces associated with these different functions.

As a recruiter for the AV Industry, I can say that even before this global event took place hiring managers at AV Integrators were talking about clients woes for a simpler AV System (they were also on the hunt for Engineers versed in programming and integrating Q-SYS products). In a clever advertising video by QSC, an “integrated software platform” is explained to a confused and befuddled IT professional:

“Your phone is an integrated software platform: you don’t carry a calculator, video game console, and gps in your pocket...right!? You just download those features onto your phone...same with Q-SYS”

This is possible because Q-SYS leverages Intel processing and a Linux operating system, creating a simple and flexible audio, video, and control (AV&C) solution built on IT standards. Of course you cannot get rid of all the endpoints: cameras, speakers, touch screens, etc. These pieces may come from a variety of manufacturers.

However, the Q-SYS ecosystem has another unique ability: it accepts custom scripting from other programming languages; that way third-party hardware can still be controlled with Q-SYS, with the use of plug-ins built by integrators. This functionality differentiates Q-SYS as a plug and play solution for building upon existing conference room gear.

Not to mention all of this hardware is offered by the company as well.

What will the future hold for the AV Industry?

Now to the big question…

Will discussions of expanding business operations in a physical sense ever take place again? Or will we remain trapped at home; only to communicate virtually through small screens, for the rest of our days?

That is probably a stretch.

We may look to simplify, and our work-life balance may be more of a blend of virtual and onsite. What is clear however, is that AV/IT and VTC solutions are the technologies that will usher in this new normal. Our technology needs will likely scale up accordingly. Product suites like Q-SYS, which have the flexibility to easily deliver new features to the platform with a simple software upgrade, will be increasingly important and continue the shift away from purpose-built hardware.

Crestron is one of the most important and well-known vendors in the AV industry. In terms of the Pro AV market, Crestron’s solutions are the automation and control systems of choice.

What is the Crestron Technical Institute?

The Crestron Technical Institute (CTI) offers training and certifications for AV Installers, Design Engineers, and Programmers alike. CTI offers a convenient blend of face-to-face training with industry pros,  in addition to online training courses. Training facilities are located worldwide and provide courses for those interested in Digital Media, NVX, or AV installing and programming.

What is the difference between Crestron DigitalMedia and NVX?

The general trend of the AV industry has been leaning more and more towards IP. Engineers and programmers need to familiarize themselves with hardware products that deal with signal routing, presentation control, and audio conferencing.

Over a decade ago, Crestron launched a complete suite of products under the DigitalMedia series that integrates many of these functions into one convenient solution.

“Today, DM integrates all digital and analog signals together with streaming in one platform, ensuring organizations can send video across their estates regardless of network infrastructure or AV technologies in place.” - Cinos

A global tsunami of cutting-edge VTC technologies such as WebEx and Zoom has hit the market. As a result, the demand for higher-quality audio and video has risen. Companies have also had an increased need for security, as they are often dealing with sensitive information delivered over their networks.

Crestron DigitalMedia NVX is the next generation of products that address this issue directly, by delivering a networked AV solution. In fact, DM NVX is the only secure network AV solution:

“It is infinitely scalable and delivers the best image quality with no latency across a standard 1 Gigabyte network...It has been well documented that networked AV is a much more cost-effective option than traditional matrix switches.” - Cinos

Whether installing, programming, or designing, professionals of ProAV will encounter Crestron gear in both product lines. Crestron offers certifications specific to their product lines, as well as relevant job functions in the AV Industry:

What Crestron Certifications are Important for A Career in ProAV?

Here’s some Crestron Certifications that stand out, and the positions they are most applicable to in ProAV:

Crestron Digital Media Certifications:

• Crestron DMC-E-4K - The Crestron Digital Certified Engineer has a working knowledge of installing, configuring and commissioning Crestron products and systems.
• Hiring Managers at AV Integrators will often look for Field Engineers and/or Lead AV Technicians with this training.
• Crestron DM-NVX-N - The Crestron Digital Media Networking Certification has become much more valuable recently. Engineers are often required to understand how to sign onto and troubleshoot secure networks at client locations.
• This training is important for Field Engineers loading and troubleshooting code from Crestron Toolbox.
• Crestron DMC-D-4K - Crestron Digital Media Designer designation means the engineer possesses the skills necessary to design Crestron Digital Media Systems.
• AV Design Engineers and/or Crestron Programmers will better understand how to tailor solutions to the clients’ specific needs.

Crestron Programmer Certifications:

• Crestron Certified Programmer - The Crestron Certified Programmer can configure and commission a Crestron fusion deployment. They can use smart graphics to create personal graphic user interfaces (GUI). They also show proficiency in the Crestron programming language (Crestron SIMPL).
  • AV integrators hiring for a Crestron Programmers will typically require this certification. Having a Certified Programmer on staff allows them to bid on certain projects. As such, this programmer certification is highly sought after, and the examination is very comprehensive and difficult.
• Crestron Silver Certified Programmer - This Certified Programmer has attended three annual Master Level classes and passed the Silver exam
• Crestron Gold Certified Programmer - This Certified Programmer has attended six annual Master Level classes and passed the Gold exam.

What is a Certified Masters Programmer?

These individuals hold the highest respect in the AV industry. One major perk of being a Certified Masters programmer is that you receive an exclusive invitation to masters classes. These classes allow an opportunity to get hands-on experience and training on Crestron’s latest technologies.

Crestron has become (without a question) the world’s leading manufacturer of advanced control and automated systems. For this reason, all AV professionals (AV Engineers, Installers, Programmers) should consider Crestron training as a sound investment in your career.

What Is A Crestron Programmer?

A Crestron programmer is a specific type of control systems programmer. They develop programs for video conferencing rooms, and spaces that enable seamless integration with the audiovisual equipment in that space. What makes Crestron programmers unique is that they specialize in the coding language specific to Crestron, known as Crestron SIMPL.

What is Crestron?

Crestron Electronics is a privately held company based out of Rockleigh, NJ dealing in home and commercial automation. The average person is probably completely unaware of the ubiquity of this company’s products and solutions.

Crestron’s control systems, hardware, and software solutions are everywhere:

“automated light, sound and temperature controls for luxury homes; digital screens and speakers for conference rooms; surgical camera controls and displays; classroom projectors; digital signs and retail displays; and even remote controls for hot tubs aboard luxury yachts.” -Forbes

This electronics distributor (often mistaken as a regional player) pulls down $500 million in revenue annually and carries no debt!

Entire careers in the audiovisual industry are built around Crestron’s products. With a multi-galaxy of different programmers out there that specialize in different programming languages, it’s easy to get confused.

How Much Does a Crestron Programmer Make?

As of July of 2022, the average salary for a Crestron Programmer was around 80k a year. The bottom of the pay scale was around 65k a year. The top salary was as high as 110k a year.

According to indeed.com, hourly rates for a Crestron Programmer currently range from $28.72- $61.46 per hour.

Why so much variation in the compensation range?

Variations in compensation are due to factors such as project size and complexity, vendor certifications, and the experience level of the programmer.

 How to Become a Crestron Programmer:

In the AV industry, there is no standard, discernible path to success.

In the case of becoming a Crestron Programmer, a few different roads can spill out to the same destination. That being said, there are definite career experiences and vendor-specific certifications that are highly sought after by potential employers.

Many Crestron programmers have a Bachelor’s degree in Computer Science or Engineering. However, few transition into a role at a commercial AV Integrator right out of college. Often, Crestron programmers make their bones learning how to install and commission AV equipment in the field first. This way future programmers learn the basics of AV control systems like Crestron, AMX, and Control4 (to a lesser extent).

 What does a Crestron Programmer resume look like?

Here’s what employers are looking for on a resume:

• High School degree is usually necessary, BS/BA may be required but not always seen as vital
• Ability to install, troubleshoot and maintain Crestron Control Systems
• Create, load & modify Crestron Code (SIMPL)
• Ability to design Crestron and/or AMX control systems, and Graphical User Interfaces (GUI)
• At least two Crestron Certifications (Crestron DMC-E-4K, Crestron DMC-D-4K, CSP, CSP Silver, CSP Gold)

What Crestron Certifications Are Available

Training for these certifications are offered at Crestron Technical Institute (CTI). Here are some certifications that a programmer will gain along the way in his or her career:

• Crestron DMC-E-4K - The Crestron Digital Certified Engineer has a working knowledge of installing, configuring and commissioning Crestron hardware products to industry standards.
• Crestron DMC-D-4K - The Crestron Digital Media Designer Designation can design and tailor Crestron Digital Media Systems to a client’s specific needs.
• Crestron Certified Programmer - The Crestron Certified Programmer can configure and commission a Crestron fusion deployment, and shows proficiency in Crestron SIMPL.
• Crestron Silver Certified Programmer - This Certified Programmer has attended three annual Master Level classes and passed the Silver exam
• Crestron Gold Certified Programmer - This Certified Programmer has attended six annual Master Level classes and passed the Gold exam.

 What Is A Typical Crestron Programmer Job Description

The job duties and specific Crestron certifications that the employer is looking for may vary. Generally speaking, the job requirement will deal with designing, installing, troubleshooting and/or Crestron programming.

Sometimes AV Integrators will deal with other control systems such as AMX, or Control4 (if they deal with Residential AV Integration). In this case, the programmer may need experience in these languages as well.

• Create, load & modify Crestron Code (SIMPL)
• Program Devices with Crestron SIMPL
• Perform commissioning and acceptance testing of Code
• Develop and maintain Graphical User Interfaces (GUI) for Crestron touch panels
• Develop system recovery protocols in the event of the destruction of all or part of the system or components
• DMC-E required
• Crestron Master level Programmer Preferred

Whether you are an AV professional looking for new opportunities or an AV Hiring Manager looking for the Perfect AV Candidate...

Avixa CTS or Crestron: Weighing the Importance of AV Certifications

Looking to further your career in the audio visual industry? 

There are many different types of AV training to keep in mind...

The tsunami wave of new AV technology and the many segments of the AV industry may leave candidates feeling dizzy. Live events, which account for a considerable chunk of AV, may sing to your inner audiophile. On the other hand, tech-savvy av professionals have made their entire careers servicing videoconferencing technologies (Cisco Webex, Zoom).

Then there is AV Integration, which is more like the construction business.  AV integration requires designing and installing, troubleshooting, and maintaining AV systems. The demand for qualified technicians in this field is especially high. 

Every business is seeing the value in a new conference room; Complete with videoconferencing, sound and lighting, and large format displays. Software video conferencing companies like Webex has also upped the ante on smart rooms. Systems can now be remotely integrated, controlled and supported through network integration.

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Projections for the AV Industry

As our world becomes smaller the goal of staying connected remains a global imperative. AV integration has experienced the most dynamic growth. 

AVIXA, the board which handles licensure for the Audiovisual Industry, has marked this trend. AVIXA Board of Director Jeff Day, cited that by 2023 AV Integration (ProAV) will be a “230 Billion Dollar Market”. This outpaces our country’s projected GDP rate considerably. 

So it stands to reason that getting a job in the AV Integration space should be relatively easy... right?

Here’s the kicker…

There seems to be some confusion as to what technical experience hiring managers are looking for in AV candidates. AVIXA’s Sean Wargo, Director of Market Intelligence, elaborates:

“The market for AV solutions is consistently strong; the industry must continually grow to meet the demand...the challenge is often finding the qualified labor to staff the influx of AV design and integration projects.”

Sean Wargo, AVIXA

Simply put, there are not enough qualified technicians and designers to step into these roles opening up at the AV Integrators. Many hiring managers elect to pass on candidates coming from other roles in the AV field.

Which qualifications are in demand for hiring managers?

An AV technician needs to know the ins and outs of basic installation. This includes pulling and terminating cat5 and cat6 cable, soldering, installing LEDs, projectors, and microphones. 

But is it enough to advance past an entry-level technician job?

Margins are shrinking when it comes to building and selling hardware systems, and trending more towards software-based solutions. Now more than ever, it is in the best interest of savvy AV technicians to invest in the right vendor certifications. The issue is, there are almost as many industry certifications as there are racks of gear being pumped by these integrators. 

You have the AVIXA CTS or CTS D or CTS I variants. There is the slew of Crestron certifications. Let’s not forget Extron, Biamp, Tesira, and still, the list goes on.

Not to mention industry certifications tend to be on the pricey side. For example, the CTS prep course (highly recommended) is around $1000. The CTS exam itself is $175. Getting all the AV certifications can be an expensive and time-consuming undertaking.

Which AV Training Courses are Most Important

There are no simple answers. This author’s job involves talking to experienced candidates and hiring managers in the audiovisual industry. 

I started asking the question: in your experience, what is the best experience? 

Over several conversations between candidates and managers alike certain patterns began to emerge. 

One key takeaway is the AVIXA CTS certification has value and is globally recognized. 

However, it’s value to hiring managers is that it covers broad industry knowledge. In this way, it is more of a ticket to play as opposed to any indication of specific knowledge or experience. 

More credence might be given to the CTS -I (for AV Installation) and CTS-D (for Design). These tests are regarded as more difficult and deal with specific job functions in AV. Still, the CTS certifications serve the valuable purpose of helping you gain visibility amongst hiring managers and recruiters. In one manager’s words, a CTS is never required but shows the individual is “self-motivated and passionate about AV.”

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Vendor-Specific Training

The general consensus seems to be that vendor-specific training is much more applicable in the field. While every integrator’s process is a little different, there is considerable overlap in the technology being utilized. Certain vendor certifications appear to be worth their weight in gold when it comes to getting recognized by hiring managers. As stated earlier, many of these certifications line up with the trend of AV moving from hardware to software business. 

Crestron Certifications

Crestron, which is the Windows software used to program audiovisual components in smart rooms, is ubiquitous in commercial settings. 

Installers that possess certifications from Crestron, such as the DCM-E-4k, consistently have an edge up in the marketplace. 

Candidates applying for Field Engineer need to know how to use Crestron Toolbox, and should also know its basic functions. 

Many techs hear the word “programming” and want to run for the hills. However, the training is not as scary as one might think. According to one candidate with 30 years in ProAV:“Crestron’s certification program is fabulously well run and gives plenty of time for test preparation.”

DSP Vendor Certifications

DSP vendor certs such as Biamp, Dante and Tesira also score high points on the application. 

Again, integrators will vary in their choices, but Biamp’s offerings in particular thoroughly cover the “audio” in audiovisual. Acoustic Echo Cancellation (AEC) is one specific area that is covered, to achieve maximum speech quality in audio. 

Many integrators will have at least one key contact on staff that is Biamp certified and also serves as a Biamp channel partner. So you can bet, Biamp certified engineers that can write DSPs are highly sought after by many AV integrators.

Are AV Certifications Worth It?

With all this said it may come as no surprise that to hiring managers, experience trumps most anything. If you’re not yet working on ideal AV projects, you should consider continued education in the form of AV certifications. 

It is true that many firms will pay for training. But, what if you are not currently employed or climbing the ranks at an integrator? 

If coming out of pocket is not an option, many vendors have free online training to get you started. Targeting AV integration projects that are using these technologies and seeking an entry-level spot is also a strategy worth considering.

Sound like you? J.Patrick & Associates has multiple AV Industry Jobs which we encourage you to check out!

Looking for a project engineering, audio engineering, project manager, sound engineer, design engineer, sound technician, or any technician position? Click Here to search all our jobs!

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